YellowHose
We Give E85 Its Own Identity in Michigan
In 2013, we created the Yellow Hose brand to promote awareness for this product, which is produced using Michigan corn. Some consumers drive Flex Fuel E85 vehicles without understanding the value to the state’s agricultural economy or without knowing where to find the fuel they’d prefer. Making access points highly visible addresses both problems. A fueling station with a Yellow Hose assures the customer of Flex Fuel E85 from our Lake Odessa production facility and the over 500 local farms that supply our corn. We established a network of 34 stations (and growing) throughout our state. Consumers encounter a welcome surprise at the pump. We work directly with retailers to offer the most competitively priced fuel in the market.